Accelerating Pharma Services + Growth

Since 2018, Geben has served as a vital communications partner for Two Labs, a leading pharmaceutical services consulting company that supports emerging pharma/biotech companies to bring their drugs to market. Most recently, during COVID, Two Labs turned to Geben to help develop a content marketing strategy that would drive leads during the pandemic.

Geben developed and crafted a series of blog posts that would help emerging manufacturers, regardless of what stage they were in on the drug development journey, by providing the insights, expertise and solutions to keep moving forward. Working in the sales funnel we developed with the Two Labs marketing team, Geben utilized organic and paid LinkedIn, PPC Google Ads and targeted prospect email outreach to drive traffic to the COVID-19 content.

The timely and relevant thought leadership content significantly increased website traffic and pageviews — and most importantly, generated highly qualified leads that led to revenue generation.

During our time working together, Geben has secured high-impact media coverage in outlets ranging from the Wall Street Journal to Drug Discovery Times, mHealth Times and other industry trade publications. This steady cadence of media coverage has served a critical role in establishing Two Labs as a leading player in the industry, as evidenced by the fact that they’ve led 215+ new product launches and more than 300+ in-market projects from pre-launch to loss of exclusivity.