Why Geben?

Plan smart. Implement smarter.
What’s your current business situation? How do you want to grow and evolve? Let’s talk about how PR can help you get to where you’re going. Successful PR strategies are built on a solid foundation of research, which is why we always begin by identifying and analyzing the competition, trends, opportunities and industry-specific influencers. Once we put a strategy in place, we follow up with first-rate service, extreme attention to detail and cost-effective solutions that maximize your investments and set your brand apart.


The intersection of speed and relevance.
There’s a saying in crisis communication: “If you’re not quick, you’re not relevant.” This also applies to PR and social media, which is why we’re built to be nimble and efficient, strategic and effective. Because we do a fair amount of work in the startup space, we’ve embraced the best parts of that culture, too –- including quick thinking, responsiveness and doing whatever it takes to get the job done.


Achieve major results through media and blogger relations.
Generating positive publicity through placements in newspapers, blogs, magazines, radio, TV, podcasts and online news sites keeps brands top of mind, drives web traffic and supports business goals. At Geben, we align media placements with your company’s objectives –- securing positive publicity in outlets that reach your target audiences. We have a proven record of cultivating relationships with journalists and bloggers at local and national media outlets, and our clients have been featured in a range of national publications, tech news sites, trade publications and niche blogs. The results speak for themselves.


On the forefront of PR 2.0.
In this fast-paced technological world, we help you use the right tools to deliver the right message to the right audience. How do we know it’s right? Because that’s our specialty. Heather Whaling, Geben’s president, has been named one of the top 30 PR people to follow on Twitter, and her blog, prTini.com, is frequently cited as an industry “must read.” Combine that with Heather’s leadership of the PR 2.0 community (#pr20chat on Twitter), and we’re constantly researching and implementing forward-thinking, effective digital PR strategies.


Do well by doing good.
At Geben, we focus on telling a story, incorporating traditional and digital tools, and influencing public perception, behaviors and business outcomes. Just as important, we believe in using our platform for good. In fact, the word geben means “to give” in German. Collectively, we’ve worked with 40+ nonprofits. Because we’re such strong believers in the power of these valuable organizations, we offer a significantly reduced rate for nonprofits, often take on pro bono projects or provide free consulting or training and volunteer for numerous committees and boards in our community.