Heather Whaling, President
As president of Geben Communication, Heather leads new business development and client strategy. An avid Twitter user, Heather can trace 75% of Geben’s business back to relationships that began online. This ability to turn social networking into business outcomes has helped Geben evolve into a highly respected, sought-after, award-winning PR firm. In addition to helping clients secure coverage in a range of high-profile media outlets – from the New York Times and Wall Street Journal … to Huffington Post and TechCrunch – Heather has been quoted in Inc.com, Entrepreneur and BusinessWeek about technology’s impact on communication and business.
Heather was selected as one of Columbus Business First’s “Forty Under 40” and named one of Columbus’s top 10 entrepreneurs by The Metropreneur. Recently, she launched theEM.co to invest in and support female entrepreneurs. She also serves on the Board of Directors for The Women’s Fund of Central Ohio.
Heather was one of five women bloggers to join Fairwinds Trading and Macy’s in Haiti in March 2010 to learn about the “Heart of Haiti” economic development initiative. She was also one of three social media correspondents selected by Outback Steakhouse to document the 2012 Outback Bowl via social media.
Just for fun: Thanks to her iPad, Heather rediscovered the joy of reading – especially books like Half the Sky and Pray the Dressmaker that show women overcoming the odds. Always up for happy hour, Heather won’t say no to a good glass of Zinfendel or craft beer. When Heather’s not working, you can probably find her catching up on the latest Shonda Rhimes show, attempting to become a runner or experimenting with meat-free recipes. Heather is most definitely one of the 91% of people who keep their iPhones within three feet at all times.
Megumi Robinson, Account Manager
From strategic social media planning and day-to-day implementation to traditional and digital media outreach, Megumi is a jack-of-all-trades at Geben Communication. She focuses on local and national media relations, blogger outreach, content creation and research. Before joining Geben, Megumi served as public information officer for the Ohio Department of Agriculture, where she gained experience in crisis management and strategic communication with multiple stakeholders. She was also a PR coordinator at a marketing agency in Columbus, focusing on healthcare and non-profits. She’s a proud graduate of Taylor University (made famous thanks to a flashmob that Justin Beiber retweeted and shared on Facebook). Each week, Megumi volunteers at an inner-city elementary school.
Just for Fun: A true Martha Stewart at heart, when Megumi’s not hanging out with Team Geben, she’s most likely trying out a new recipe, dreaming about how to decorate her future home that she’ll completely remodel (DIY-style, of course), pinning beautiful craft projects (which she’ll actually create!) and planning the next shindig she’ll host. Having grown up in a city of 1,000 people, Megumi takes advantage of living in the “big city” and is often out and about exploring new places and dining at delicious restaurants.
Favorite Pandora Station: Mumford and Sons (Rain or shine, this always puts her in a good mood!)
Taylor Ray Orsbon, Account Manager
As account manager, Taylor Ray Orsbon is responsible for developing and implementing traditional and digital PR strategies for several Geben Communication clients. A creative storyteller and media relations strategist, Taylor’s experience includes media and influencer relations; social media; strategic brand planning; technical, news and feature writing; event planning; online monitoring and research. Taylor has a proven track record of securing high-profile placements in national media outlets and blogs, including Pando Daily, Mashable, Forbes, PureWow and Babble, among others.
With multiple planners and to-do lists in-hand, Taylor also specializes in project management and helping clients plan and execute creative campaigns. Before joining Geben, Taylor worked at one of the Midwest’s largest full-service marketing communications agencies, where she served a variety of clients in the tourism, consumer, technology, business-to-business and nonprofit industries.
Just For Fun: Continuously exploring all that Columbus has to offer, Taylor is an avid seeker of live music and a good craft beer. Both a coffee connoisseur and proud foodie, Taylor enjoys embracing new tastes and dining at a variety of restaurants. While at home, she admits she likes to indulge in the latest guilty pleasure sitcoms, but you can also catch her out and about at local events like dime-a-dog night at a Clippers game or OSU tailgates with her friends and family.
Jeana Harrington, Communications Manager
An original member of Team Geben, Jeana became the company’s first full-time employee in 2010. As communications manager, she is responsible for internal community management, coordinating Geben’s e-newsletter and assisting with proposal and new business development. Jeana also helps guide social media strategy, content creation and reporting for Geben’s clients, plus coordinates team-building activities and assists with client relations as the team’s “Cruise Director.”
Jeana is a self-proclaimed Twitter stalking ninja (If you’ve ever shared your email address on the web, she’ll find it!) with a black belt in editing and research. She regularly helps clients win PR/social media and industry awards, plus she has secured placements in leading publications, including Wall Street Journal, Huffington Post, Inc.com and FastCompany.com. She is a proud member of Otterbein College’s final graduating class (the school was renamed Otterbein University in 2011).
Just for Fun: Jeana is an avid reader, Golden Girls/The OC fanatic and lover of anything with caffeine or sparkles. With spare time and the right ingredients (directions are helpful too!), she’s also a surprisingly good cook. She never passes up an invitation to lunch or happy hour – especially when sangria and spinach dip are involved – and enjoys exploring Columbus and spending time with friends and family.
Favorite Pandora Station: Jeana converted to Spotify in 2014, thanks to her side gig as Team Geben’s resident DJ. There, she listens to “The Productivity Playlist,” “Girl Power” and “Spring Cleaning,” as well as any-and-all John Legend/Sam Smith tracks.
Lexi Messenger, Account Coordinator
As Geben Communication’s account coordinator, Lexi Messenger is a jack of all trades, providing support to Geben’s diverse portfolio of clients. Equipped with a “get it done” mentality, Lexi’s days are spent writing, researching and monitoring. Plus, she’s always on the lookout for new and innovative ways to blend traditional and digital PR.
Before joining Geben, Lexi interned at a non-profit arboretum, where she helped manage social media, wrote feature stories, worked with the local press and developed a love for all things nature. Additionally, Lexi interned for her alma matter, Ohio University, getting hands-on media relations and social media experience. While at Ohio University, Lexi was a member of the Ohio University Marching 110, a high-energy marching band. They even went viral – check out the YouTube videos!
Just for fun: Secretly a little nerdy, Lexi is a fan of books like A Game of Thrones, The Hobbit and Harry Potter (and their corresponding shows/movies). Outside of the office, you’ll probably find her being a wannabe crafter on Pinterest, cheering on the Ohio Bobcats or standing in line at the local coffee shop.
Favorite Pandora Station: Mumford and Sons or 90s Pop Radio (Both help turn a stressful day into a fun one!)
Beth Downing, Account Coordinator
As an account coordinator for Geben Communication, Beth Downing is responsible for content creation, social media management, research, trend monitoring and media list development – always while maintaining a laser-like focus on supporting client goals. A constant list-maker, Beth loves crossing out to-do items to keep projects moving forward, on time and on task.
Before joining Geben, Beth completed two internships, one at a a full-service advertising agency, and the other at a non-profit organ procurement organization. While she attended The Ohio State University, Beth was heavily involved in OSU’s chapter of PRSSA and spent three years on the executive board. Since graduating, she’s become involved in Central Ohio PRSA.
Just for fun: A lifelong bookworm, Beth enjoys reading anything and everything and does not discriminate against any one genre. She has studied Spanish for 10 years and plans to visit Spain before she turns 30. In her free time, Beth loves cooking, exploring Columbus and white wine.
Favorite Pandora Station: Mumford and Sons is her default but she also likes to mix it up with Jay Z or Adele, depending on her mood.
Bethany Cramer, Account Manager
Bethany Cramer, account manager, leads national media relations for B2B and B2C clients, while also developing and executing creative content marketing and social strategies that help clients achieve their goals. A master of organization and an out-of-the-box thinker, Bethany helps clients tell their stories in ways that are compelling, relevant and unique. Her strengths include research, media outreach, blogger relations, content creation and competitive intelligence. She has secured media placements for clients in major outlets such as USA Today, Entrepreneur, The Associated Press and Forbes.
Before joining Geben, Bethany worked as PR Manager at a marketing agency that served B2B clients in the workers’ compensation, healthcare and technology industries. Prior to moving to Columbus, she worked at an affiliate of Habitat for Humanity where she managed social media, external communications and event promotion. Bethany graduated from New York’s Public Honors College SUNY Geneseo where she studied business administration.
Just for fun: A fan of animals, books, lipstick, candles, flavored coffee, crafting and ketchup, it’s safe to say Bethany likes to find joy in life’s simple things. Even though she’s a transplant from upstate New York, Bethany may know more about Columbus allures than some life-long residents. Always trying new restaurants, attending festivals, shopping local and traveling to area attractions, she likes to experience everything the city has to offer.
Favorite Pandora Station: Morgan Page Radio or Lindsey Stirling Radio for upbeat electronic and alternative.
Natalie Turner, Account Executive
Natalie Turner, account executive, assists in media relations (national and local) and issues management, while also developing and executing messaging plans and social strategies to help clients achieve their goals. A constant list-maker, Natalie possesses a “get-it-done and get-it-done right” attitude, which endears her to clients, media, partners and her co-workers.
Before joining Geben, Natalie worked as a public relations coordinator for a national economy hotel chain, focusing on strategic public relations campaigning, event management, and content creation, both digitally and traditionally. Every day, she draws on this brand-side experience to deliver partner-level service to Geben’s clients. After all, she knows what it’s like to be the client! Additionally, Natalie worked at a regional PR agency and interned at the North Florida chapter of the National Multiple Sclerosis Society. Natalie is a graduate of the University of North Florida, with a degree in public relations and communications.
Just for fun: Natalie is an aspiring chef and jumps at the chance to host dinner parties for her friends and family. A southern girl at heart, born and bred in the Sunshine State, Natalie loves to be in, near or on the water given any chance. Give her a historical or crime novel and some Sudoku puzzles, and she’s all set!
Favorite Pandora Station: A little bit of Ludwig van Beethoven and a splash of The Rolling Stones.