In social media, we talk a lot about online communities. But, we don’t talk nearly as much about why building, sustaining and leveraging an online community is important to your business. Geben worked with the Columbus Marathon, helping to develop and implement a digital PR and social media strategy.
We recently shared the Columbus Marathon case study at a conference — those slides are above. Want to know more about how we helped the Marathon increase their online footprint and achieve event registration goals? Contact us.