Overhauling healthcare claims systems used to take years, but Aver is radically simplifying the process through its patented data management platform. When the company announced VC funding in August 2014, it was critical that media coverage include messaging around how Aver’s solution would not only save healthcare companies millions of dollars, but also help them provide higher quality of care to patients. We secured placements in a combination of technology and healthcare IT/payments outlets, including TechCrunch, Techonomy, Venture Beat, Med City News, Reuters peHUB, Health Data Management, Health Tech Zone, HIT Consultant and PYMNTS.com. Focusing on Aver’s long-term vision, not just the dollars they received, positioned the company for future media opportunities. For example, we’ve since secured placements with Columbus Business First, Upstart Business Journal, Xconomy, HealthLeaders, Life Health PRO and Managed Care magazine. Plus, we’ve helped coordinate a monthly thought leadership column with Healthcare IT News, further underscoring the company’s commitment to innovating the healthcare industry.