ESPN: “These days, many folks take in the Super Bowl with more than just friends, beer and chicken wings — they also follow along with the world on Twitter and other social media. Here’s everything you need to know about social media while watching the big game on Sunday.”
10 Things To Reflect On About Space Shuttle Columbia 10 Years Later
Forbes.com: As the 10-year anniversary of the disaster draws near, the documentary Space Shuttle Columbia: Mission of Hope reveals the remarkable story of Col. Ilan Ramon, the first Israeli astronaut to embark on a mission to explore space. Producer Dan Cohen shares 10 insights with Forbes, in advance of the film’s PBS debut.
Super Bowl XLVII: The Social Media Guidebook
Mashable: Sysomos, a Geben client, created a social media “playbook” — an infographic to help football fans get ready for the big game.
6 South By Southwest Tips for PR Pros
Ragan.com/PR Daily: Ragan shared Heather’s blog post on how to take advantage of SXSW’s abundant publicity opportunities.
Could Employees’ Smartphones Harm Your Business?
American Express OPEN Forum/Mashable: Heather discussed the importance of knowing when to disconnect if your company has implemented a “BYOD,” or bring your own device, policy.
Infographic: Millennial Shoppers and their Online Influencers
Fashion and Mash: Forewillow has just released an infographic about millennial shoppers that’s sprinkled with some interesting facts. It outlines that 28.5% of the US population, or those classified as millennials (born from the early 80s to early 00s), will have more buying power than any other generation by 2017.
5 Ways to Start a Business With Little or No Money
FoxBusiness.com Small Business Center: Heather shares her advice on starting and growing a business with little cash.
Oh Look Another Marketplace for Used Clothing – Here’s Why Forewillow is Different
“If there is a market for college ladies trading Forever21 shirts online, Forewillow will be the one to capture it.”
US Election 2012 & Social Media: 5 Must-Reads
Firebelly Marketing included Heather’s blog post, 7 Social Tools to Share Your
Election Day Experiences, in their round-up of must-read
Election Day resources.
25 Women Who Rock Social Media
TopRank Online Marketing Blog: Lee Odden included Heather in his annual list highlighting 25 women who rock social media. Here’s why: “Heather is not only a generous thought leader to her colleagues, her agency, Geben Communication has grown rapidly since its founding just three years ago — a testament to the fact that she walks the talk. Heather’s clients benefit every day from her real-world strategic approaches, which she then shares with us via her prTini blog. She truly rocks!”
