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Bundled Payments: Value in Bite Sizes

Managed Care magazine: Stakes are high for the concept of bundled payments, the success of which is essential to reforming the healthcare system. Aver weighed in on the value of bundled payments and explains how their solution can help transform the industry.

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6 Visual Storytelling Tips for Beginners

PR News: A large majority of marketers and communicators agree that visual content has the best ROI. Video, specifically, has been linked to higher conversion rates and higher engagement, plus it can drive positive business results and build your brand. Heather has fundamental tips for brands who want to leverage video/visual storytelling, but don’t know where to start.

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So you’re buying a new business website? Here’s how

Columbus Business First talked to leading Central Ohio web development firms/experts — including Dynamit’s co-founder Bobby Whitman — about how to avoid common web design frustrations.

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Guest blog: How to maximize outputs in an open office

Columbus CEO: There are a lot of opinions floating around about the concept of “no walls.” Some people argue an open office is important to company culture; others feel the concept stifles productivity in the workplace. Dynamit’s VP of human resources discusses the benefits of an open office and provides tips to make one work for your business.

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Craft breweries a specialty for Compton Construction

The Columbus Dispatch interviewed Compton Construction co-owner Blake Compton about how he’s carved a niche for his company in building craft breweries, including Land-Grant Brewing Co., Lineage Brewing Co., and Four String’s new production brewery.

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How The Kitchen’s making choices after two years open

Columbus Business First interviewed The Kitchen co-founders Anne Boninsegna and Jen Lindsey about what they’ve learned (and changed!) in their first two years of business and the origins of their popular Taco Tuesday events.

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No hard feelings: Cardinal Health invests in startup by VP who quit

Columbus Business First: Shaun Young spent two decades in huge corporations, most recently as vice president of consumer health care at Cardinal Health Inc., where he was responsible for helping independent pharmacies increase retail revenue from all the products besides prescription drugs. At the end of last year, he quit, deciding he had finally saved enough to heed the calling he’d long felt to start a consumer-oriented health-care company of his own.

Shaun’s company, Ardina – billed as the AAA of U.S. health care – launches Aug. 10. Columbus Business First shared details.

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The Science of Success: Enhance Marketing with Testing, Targeting and Technology

Ad Tech Press: Marketing departments spend billions of dollars each year to drive their companies forward. But, when all is said and done, rarely can they look back and say, “This is what worked. This is what made a difference. And, this is why.” Considering the endless amounts of data at our disposal, this begs the question: Why are so many marketers still struggling to quantify theirefforts?

It all boils down to a shift in perspective. Too many marketers view their job as an art; in reality, they should consider it a science. Especially when you add a layer of technology and statistical analysis to your marketing efforts, it becomes possible to uncover specific, precise information about customers and trends. Dynamit co-founder Matt Dopkiss shares three opportunities to improve marketing outputs through testing, targeting and technology.

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15 best digital marketing stats from this week

Econsultancy included insights from Cision’s Social Journalism Report in its weekly recap of need-to-know digital marketing stats. Among them: 51% of journalists say they would be unable to do their job without social media, and 57% believe social media has improved their productivity.

 

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Survey: Email still journalists’ preferred pitching method

PR Daily: Social media is becoming something journalists simply can’t ignore: 94% said they used social media at least some during the course of an average day in 2014, with 27% saying they used it more than two hours each day. PR Daily shared more insights from Cision’s Social Journalism Study.

 

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