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Setting your lineup for success

The Costco Connection: Baseball season is here, and there are business lessons to be learned from the great American pastime.  AthleteNetwork CEO Chris Smith discussed the importance of teamwork, plus shared five baseball “execs” that every company needs to succeed: the manager, batting coach, pitching coach, strength coach and head trainer.

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Learn the Secrets of How These Big Brands Made Real-Time Marketing Work for Them

Entrepreneur: In the race to stay relevant, brands have tried (and tried … and tried) to create real-time marketing magic. But very few succeed.

If you limit your real-time marketing efforts to haphazardly jumping on trending hashtags or trying to insert your brand into popular topics of conversation, you’re probably not going to love the results you see. Instead, focus on delivering the right message at the right time – and that’s when you’ll really reap the benefits.

Heather shared actionable tips and real-world examples to help brands master real-time efforts and avoid real-time disasters.

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Beyond The Social Giants: Why Brands Should Go Niche

CMO.com: Social media marketing has moved from a nice-to-have to a must-have. That’s no secret. As a result, behemoth social networks are losing relevancy as more people and brands crowd their platforms. As brands look for better ways to engage their customers, new demographic-specific, niche social communities are making waves, allowing businesses to provide content and conversation when and where their customers want it.

AthleteNetwork CEO Chris Smith provides insights to help brands evaluate which niche networks to explore, plus tips to get started.

 

 

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Madison Electric Products Opens Southeast Distribution Center Near Atlanta

tED magazine previewed the grand opening of Madison Electric Products’ 55,000-square-foot distribution center in Duluth, Georgia. The company’s third distribution center will enhance operational efficiency and help Madison provide superior service to customers nationwide.

Additional coverage: Electrical Wholesaling, Gwinnett Daily Post,

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The big secret to being a better CEO

SmartBrief on Leadership: When you’re just getting started as an entrepreneur, you’re expected to wear a lot of hats. You’re a programmer and a designer. A financial planner and an accountant. A CEO, CMO, CFO … and everything in between.

The problem is, too many entrepreneurs — women in particular — never shed those hats. In fact, the majority of women-owned businesses are solopreneurs. They feel obligated to manage everything on their own instead of building a business beyond themselves. Social stigmas around “doing it all” often prevent women from admitting what they aren’t great at, and hiring employees to fill those gaps. This hindrance results in a problematic revenue plateau — only 13% of women-owned businesses generate annual revenues over $100,000.

Hello Fearless co-founder Sara Davidson shared her biggest secret for being a better CEO: If you’re not willing to get clear on who you are, how you’re wired, where you shine (and where you don’t), you’re missing out on key insights that can keep you from becoming a strong leader and from growing your business.

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Go Inside the CCAD Senior Fashion Jury Selection Show

Capital Style took readers behind the scenes at the Columbus College of Art and Design’s jury selection show, where seven judges saw roughly 85 looks from 22 student designers — all vying for a coveted spot in the university’s annual Senior Fashion Show.

 

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#ThrowbackThursday with Heather Whaling

The Edge: PRSAs New Professionals interviewed Heather for their monthly #ThrowbackThursday series, which features prominent, successful PR pros taking a look back and sharing tips from his/her days as a new pro. Heather shared tips to help new pros thrive in the ever-changing industry.

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3 Steps to Finally Get Over Your Need to Do It All

Fast Company: In Hello Fearless co-founder Sara Davidson’s latest byline, she discussed how building a well-rounded team is essential to running a successful business. But first, you have to foster an environment of self-discovery:

“Most female entrepreneurs remain solo. They become stagnant, focusing too much time and energy on what they think they have to be doing instead of getting clear on what it is they actually should be focusing on. … The truth is, you can’t do your best work when you’re bogged down by tasks and responsibilities that you don’t enjoy or that don’t come naturally to you. Similarly, you can’t grow a business beyond yourself if you don’t hire people to support you.

If you want to be successful, you have to take a step back and evaluate who you are and what type of business and life you want to lead.”

 

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10 Online Programs to Boost Your Business Skills

Business News Daily included Hello Fearless in its roundup of online education programs designed to help entrepreneurs and small business owners boost their business savvy.

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Foundational elements for switching to value-based care

Healthcare IT News: Value-based care has risen to the top of healthcare industry discussions, thanks to a new mandate that requires 50 percent of Medicare payments to be based on performance by the end of 2018. Aver’s Matt McElheny shared three foundational elements to help payers and providers rebuild their systems, gain support, adjust measurements and more easily adopt a value-based care model.

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