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15 best digital marketing stats from this week

Econsultancy included insights from Cision’s Social Journalism Report in its weekly recap of need-to-know digital marketing stats. Among them: 51% of journalists say they would be unable to do their job without social media, and 57% believe social media has improved their productivity.

 

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Survey: Email still journalists’ preferred pitching method

PR Daily: Social media is becoming something journalists simply can’t ignore: 94% said they used social media at least some during the course of an average day in 2014, with 27% saying they used it more than two hours each day. PR Daily shared more insights from Cision’s Social Journalism Study.

 

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How Google’s buy button, voice search could make retail sales skyrocket

Mobile Commerce Daily: Dynamit’s architect lead weighed in on a new tool from Google that will enable customers to purchase an item by clicking directly on an ad (which greatly simplifies the e-commerce experience):

“Purchases on Google emphasizes product, price, and shipping and places less emphasis on the retailer offering the product. By placing less emphasis on the retailer, Google can help expand a retailer’s customer base by allowing retailers to sell products to customers that may not know the brand or otherwise seek out the brand’s store online. All things considered, Purchases on Google is not a substitute for a strong, optimized mobile presence, rather it introduces an additional tool that can be used to encourage conversion on a mobile device.”

Additionally, Cision’s digital marketing manager explained how Google’s new authoritative ranking features can help drie more purchases: “In the age of validating goods/services through online ratings and review sites, brands now have a new avenue to raise their hand when a customer asks Siri, “What is the best…? Intuitive suggestions are why Google is synonymous with search, and these new tools will aid in ramping up brand sales in Google’s powerful marketplace.”

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How Compton made beer its construction niche

Columbus Business First: Compton Construction is an old name with decades of work around Central Ohio, but in the hands of Blake Compton, it’s a new business — one that has made quite the name for itself among local breweries.

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PR 2015: Top 100 Influencers & Brands

Onalytica — a social analytics and influencer relationship management software platform — listed Heather as number 33 on its list of the top 100 influential PR pros to follow on Twitter.

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Engaging reporters on Twitter: Why it’s an over-hyped “best practice”

Communications Conversations: Is there value in engaging with media on Twitter? PR blogger Arik Hanson recently asked this question to a number of industry pros. From Senior Account Manager Taylor Ray Orsbon: “The key for me is just being sincere and not necessarily following a reporter with a story in mind or favor to ask.” Read more.

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How To Create An Entrepreneurial Community When No One Is Nearby

Forbes: The Midwest has vast open spaces, making it difficult for people, especially women, to get access to the capital, education, mentorship, and community they need to start and grow businesses. Being a region known for its conservative values, friends and family are less likely to be supportive when women choose a career that goes against traditional mores, making being part of a supportive community with mentors and peers even more important.

Forbes interviewed  Sara Davidson to find out how she created an entrepreneurial support system/community in Kansas City (and beyond!) through launching Hello Fearless.

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This Woman is Dedicated to Helping Every Girl Accomplish Her Dreams

Smart Girls Group interviewed U-Chic CEO Christie Garton about how the company, its product and its scholarship fund is helping girls reach their dreams.

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How to outgrow the startup mentality and grow a sustainable business

Upstart Business Journal: For many entrepreneurs, being scrappy and making quick decisions are critical for getting their business off the ground. But as they mature, most will be forced to outgrow their startup ways. Dynamit co-founder Matt Dopkiss explains how to do it — define your organizational structure, delegate, have strategic and action plans, and find an advisor to help you grow.

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Entrepreneur: Emphasize attitude over aptitude

Kansas City Business Journal: Athlete Network CEO Chris Smith says that when hiring, he looks first at traits that lead to success and second at specific skills.

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