About Heather

An award-winning, seasoned PR pro, Heather Whaling fuses strategic thinking, strong writing skills and creativity to deliver public relations and marketing results that help clients achieve their business goals.

Heather advises businesses and non-profits about Web 2.0′s influence on online and offline communication — and the value of incorporating emerging media strategies with traditional approaches. Not one to just “talk the talk,” Heather maintains a presence on multiple social networks, including her own blog, prTini.

Heather delivers public relations and marketing services to a variety of industries, including professional services (e.g., law and accounting firms), health care, real estate/development, software/technology, education and public affairs. Additionally, she is passionate about improving nonprofit communication, most recently implementing an aggressive marketing and media relations campaign that increased donations by more than 150% year-over-year. She also worked with an organization to develop and implement a social media strategy that helped double web site traffic and raise 1,000 pounds of food in one week via a food drive powered by social networks. For additional details about Heather’s extensive PR and marketing experience, feel free to visit her LinkedIn profile.

Looking for some fun facts? Heather is a sports fanatic (a life-long Yankees fan) and enjoys her iPod, making lists, running, listening to NPR, and watching the Big Bang Theory as well as romantic comedies and indy movies.