About Heather Whaling (@prTini)
Thank you for clicking on the bio link on my Twitter profile. It’s nice to connect with you! Instead of just linking to my company website or my blog, I thought I’d take a moment to share some additional information with you.
About My Company
I am president of a small PR consultancy, Geben Communication. Drawing on nearly a decade of PR agency experience, I launched the company to help small- to mid-size businesses and nonprofits integrate traditional PR with online strategies. I signed a New York Times best-selling author in my first month, and haven’t looked back since. My clients have been featured in the New York Times, Wall Street Journal, Fortune Small Business, Entrepreneur Magazine, ReadWriteWeb, TechCrunch, and Web Worker Daily, as well as a host of niche lifestyle blogs. You can see a full list of services here, but I primarily focus on media/blogger relations, social media strategy, writing, and developing/ implementing integrated communication strategies. Interested in working together? Email me. I’d love to hear from you!
About Me
Fusing strategic thinking, strong writing, and creativity, I deliver PR, social media and marketing results. Named one of the top 30 PR experts to follow on Twitter, I’ve been quoted in Inc Magazine, BusinessWeek and a number of industry publications about technology’s impact on communication and business. I co-moderate the popular PR 2.0 chat (#pr20chat on Twitter), a weekly exploration of social media’s influence on PR. (Feel free to join us, every Tuesday from 8-9 p.m. ET) I’m also on Facebook and LinkedIn if you’d like to connect there as well!
I blog about PR, social media and related topics at prtini.com. (You can subscribe by clicking this link.) Here are five of my most popular posts:
- 5 Metrics for Nonprofit Communication
- The Anatomy of a Virtual Scavenger Hunt
- The 5 Cs of Blogger Relations
- 10 Resources and 50 Tips for Better Blogging
- 10 Facebook-for-Business Resources
I also do a fair amount of speaking to organizations. I recently spoke on the PR 2.0 panel at BlogWorld, alongside SHIFT president Todd Defren and Edelman’s Dave Fleet — two of the most respected people in our industry. It was quite an honor! When I speak, I often post my presentations here, so feel free to peruse. If you’re looking for a speaker for an upcoming event, let’s connect.
The fun details? I’m a die-hard sports fan — love it all, from baseball and football … to tennis majors and basketball. I enjoy cooking (though I don’t do it as often as I like!), my iPhone, indy movies, discovering new music, taste-testing nachos, social good and reading magazines. My husband and I recently discovered Showtime’s Dexter and have developed a slight obsession!
Want to know more? Just @ reply me on Twitter!
If you’ve read through all that, I’m pretty impressed. Thanks for taking a few minutes to get to know me. I look forward to connecting and getting to know each other in the coming weeks and months!
Talk soon! –Heather



