Social Monitoring Tools Predict Super Tuesday Results

O’Dwyers: Cision utilized its social monitoring tools to predict the Super Tuesday races. Conducting analytical polls that monitor online social conversations, the PR software company was able to produce voter forecast percentages in each of the 11 states participating in the crucial Super Tuesday presidential primary race.

Cision had previously predicted the winners for both the Iowa Republican Caucus (Ted Cruz) and the New Hampshire Democratic and Republican Party primaries (Bernie Sanders and Donald Trump, respectively), based on an analysis of Twitter conversation percentages among IA and NH voters.  Cision also accurately predicted that Trump would win the February 20 South Carolina Republican primary, based on the fact that he accounted for 40 percent of the GOP voice percentage occurring in that state.

Additional coverage: Direct Marketing News

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