INTERVIEW: Cision’s Peter Granat Shares Major Updates to PR Industry

Adweek’s PR Newser interviewed Cision CEO Peter Granat about recent updates to Cision’s PR Edition, including more robust engagement tracking, news monitoring and other premium services, and why they matter to today’s PR pros.

Communications professionals are working in a faster environment and trying to reach a larger audience than ever before. Cision always aims to be an extension of our clients’ teams, and with new technology and resources through acquisitions, we’re ready to showcase insights, premium content, and services that help our clients do their job faster and with more visibility into the impact they have on their brand reputation. This upgrade shows Cision’s continued momentum to build a leading communications platform.

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