How Digital Marketing Will Decide the Next President

Direct Marketing News: Cision provided data around which presidential candidates are winning and losing the digital/social marketing race. Demonstrating the highest level of social savvy early on is Bernie Sanders, according to Cision’s content marketing and social media manager:

Sanders sent a tweet within minutes of winning New Hampshire thanking supporters and volunteers got 17,000 retweets. As the campaign wears on, Twitter will increasingly be used by candidates as a rapid response and engagement tool.”

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